Dr. Bradley Jones, JMP Distinguished Research Fellow
Resistance is a natural, and often immediate, response to a new idea. It is tempting then, to relabel new as bad. To embrace new thinking requires us to change, and change is hard. It is easier to remain in the comfort zone of what we think we "know.” Doing this imposes the cost of certitude. Stories of critics mistaking masterpieces for rubbish and instances of my own resistance to new ideas illustrate this cost.
